The permanent team of the Audi Denkwerkstatt – the residents – are the anchor and the platform for the intrapreneurship program. The residents are the nodes that link up the start-up ecosystem in Berlin. They are team facilitators, mobility experts and method coaches.

Head of Audi Denkwerkstatt: Matthias Brendel

“After graduating with a PhD in environmental engineering, I got into engine development in the area of combustion engines with Audi and worked there for nine years. For more than 15 years I have been working as an entrepreneur, mostly as a sideline. I am also fascinated by the start-up scene. That’s why my current job in the Audi Denkwerkstatt is the perfect combination of my interests. I’m always on the look-out for suitable partners from the Berlin digital ecosystem so that we can create as many win-win opportunities together as possible.”

Strategy & Relations: Anna Rojan

“Ever since I submerged in my dad’s workshop as a kid, I was driven by the quest to improve people’s lives with technical solutions. Back then, I knew already – I wanted to be an engineer. Some studying years, relocations between Germany, the USA and the Netherlands and several technical deep dives from biomaterials to 3D printing later, I can call myself a material scientist and mechanical engineer. For Audi I have been working on the quest of tomorrow’s mobility – a basic human need from my perspective. So far, I had the chance to get to know our future vehicle concepts, to gain deep insights into our technical innovations, to develop digital business models, to track radical ideas and to support the cultural transformation. Audi Denkwerkstatt is the right platform for me to shape the future of mobility. As an ambassador for the values and the concept of Denkwerksatt I am embracing various perspectives and thinking outside the box as much as possible in order to work on ideas that move people.”

PR & Communications: Regina von Katte

“You can move the world with stories and conversations – this mindset has fascinated me since my childhood and has been a common thread throughout my life. Behind every idea there are stories with their own dramaturgy. Capturing these narratives and passing them on is what drives me – as a journalist, a traveler, a friend or a press spokeswoman. An idea grows when you talk about it and new insights are added from various perspectives. Especially in times of change, communication in all its facets plays a special role for me. The Denkwerkstatt is the ideal place for the dialogue about the future of mobility. Because we are all helping write the script of the future.”

Operations: Julia Fuchs

“Thanks to my apprenticeship at Audi I learned about the variety of sectors in our company, and have had some insights from legal services and human resources to the technical development. Cross-divisional work is therefore very important to me, as I also learn the importance of learning from each other and how you can profit from it. As an Operation Manager at Audi Denkwerkstatt I was able to support and encourage the cross-business unit. Through my regular contact with colleagues from Ingolstadt and Neckarsulm this is a quantity I am able to promote. In March I started studying Management and Corporate Communications and I am very thankful to be able to support the Audi Denkwerkstatt once again.”

Venture Development: Markus Klug

“As a qualified industrial designer, I’ve been working for Audi since 2011, especially in interior and product design, the associated UI/UX design, predevelopment and prototyping. I also studied Digital Tools for three years at the FH Joanneum University of Applied Sciences in Graz. As Venture Development Manager, this experience now stands me in good stead, and I’m always happy to support the teams of temporary members in the Denkwerkstatt with my knowledge of methodology and my experience and networking in the ecosystem, so that they succeed in getting from idea to implementation in six months.”

Venture Development: Moana Picaud-Lucet

“When I was studying for my degree in Communication Sciences in Paris, my first home, the thing I most enjoyed was presenting complex issues as simple and, above all, appealing concepts. Searching for answers to complex questions is also what I’ve been doing at Audi for the last few years: talking – and above all listening – to customers from different regions. The goal? To understand how Audi can create the right digital products offer in the future. I’ve brought this customer point of view with me to Berlin and to the Denkwerkstatt. As Venture Development Manager, I’m particularly looking forward to collaborating with colleagues from the widest variety of sectors with whom we’ll get great ideas on the road (or elsewhere).”

Venture Development: Martin Quitzke

“With a degree in Economics and Engineering under my belt, I worked as a management consultant for three years before joining Audi Consulting in 2014. Excel and PowerPoint, suit and tie – that’s also how my first years at Audi continued.
The three-month ‘Innovation Sprint’ in Berlin at the end of 2016 made a lasting impression on me and sparked my enthusiasm for agile development methods: designing user journeys, testing and improving simple prototypes in short cycles, making teams more effective with regular retrospectives,… it was just my thing!
Consequently, I spent the next 18 months as a Scrum Master and Agile Coach establishing the ‘agile process workshop’ format at several locations in Ingolstadt. I’ve gained a lot of practical experience in team development and workshop moderation, and I’m looking forward to actively promoting the Denkwerkstatt.”

Venture Development: Jan Schäfer

“Forging new paths – this is what has driven me since I joined AUDI AG permanently in 2012. With a PhD in engineering, I worked in Technology Development for the first three years before becoming a personal assistant in Production Strategy. During this time I was already addressing new work methods, digital business models and the cultural transformation of industrial companies. I was able to use my combination of scientific, technical and strategic expertise in the early stages of the Denkwerkstatt and have already guided two projects from brainstorming to business case. I look forward to passing on this experience to our colleagues as a Venture Development Manager and to implementing many more such successes together with them and our interesting partners.”

Venture Development: Malte Schönfeld

“I’ve been enthusiastic about the design-thinking approach for a long time, and during my six years in exterior design with Audi I have already gained practical experience of the interface between tech, business and design. That I’m now focusing in the Denkwerkstatt on ideas which have nothing to do with our car core product is a new challenge for me. The absolute customer focus remains at the heart of our work as before. As Venture Development Manager, I can support my teams above all with my experience in agile methods and creativity in the area of innovation and designs. I also contribute to networking in the surrounding area, having lived in Berlin when I worked at Volkswagen’s Potsdam Design Centre.”